- Marketing, Web design
- 11 min.
When you don’t waste paper, i.e. printed investment materials necessary for every developer
Author:
The development industry is characterized by the fact that a large part of promotion takes place “live”. Housing fairs, meetings in sales offices, events and open days – printed materials play a special role in such places.
What does the term “printed materials” mean?
- A business card that the sales specialist will give to the client
- Sheets of paper used for contracts and offers - you don't think that black text on a white background is enough to make a good impression?
- A briefcase in which the client will hide all documents
- An advertising folder so that the client can get to know your offer from the best possible side and show it to his loved ones after returning home (he certainly won't remember everything you said at the meeting)
Find out why it is worth paying attention to creating valuable printed materials and how to create them so that they do not end up in the trash after the meeting. We have added examples of projects made by the Evostudio team to each point to better present the essence of each form of advertising. Welcome to the article.
Business card
Company name, name, surname, position, telephone number, e-mail address, website.
A correct business card should contain such basic information. Ready? Not really… This is a way to get a proper business card, but you definitely want something more. A business card that is stunning and memorable.
As the name suggests, a business card is an identifier and its purpose is to reflect the competences of both the person who gives it and the company itself. There is little space, so you need to think about every element – including the colors.
It is worth choosing simplicity – as in the presented project – a minimum amount of information, 3 colors, consistency with the developer’s image and clarity of message. We made sure that the business card was elegant, aesthetic and made a very good first impression.
Letterhead
Why is it worth investing in letterhead for a contract, offer or other documents?
How many times do you think a customer interested in purchasing will review the documents with the developer’s offer? Buying an apartment is a serious decision and certainly not taken lightly. The documents received at the meeting with the representative will be turned over many times, which is why ensuring the proper appearance of the paper is so important.
Well-designed letterhead will allow you to:
And Favorable presentation of the company.
If a developer cares about the company’s image and treats the appearance of documents professionally, his clients can see that he takes his business seriously.
II Obtaining additional advertising space.
Paper is another place for your logo, slogan, contact information and more – so why not use this additional and free space to advertise the developer or the investment itself?
We should also not forget about Article 206 of the Commercial Companies Code, which contains requirements regarding letters and commercial orders submitted by the company in paper and electronic form.
Offer folder
It has long been known that packaging plays a significant role. Even the best gift unaesthetically packed will not bring as much joy as a gift “as in the picture” in a beautiful box with a ribbon. We are visual creatures by nature – our attention is drawn to aesthetic, beautiful things and those that we associate positively with.
In the case of developers, such a gift is an offer, and the packaging is an offer folder. Quality and appearance play a key role here. A properly designed folder has a positive impact on the reception and perception of not only the presented documents, but also the entire company’s activities. Thanks to an aesthetic offer folder, the brand and its activities will be perceived as more professional, meticulously planned and, most importantly, in a modern style.
Both presented proposals were created to be used for a long time (the folders are universal for the developer, not for individual investments, which reduces design and printing costs). Each folder is practical and minimalistic so as not to overshadow the offer.
The colors chosen are neutral and elegant, and the graphics are visually consistent with other developer materials. This procedure ensures seamless brand identification and provides aesthetic experiences. Additionally, in one of the projects we added an element of surprise – we used the inside of the briefcase to provide additional information about the company and its history.
Folder reklamowy
A good advertising folder is an essential element in the investment’s printed materials. It works great at fairs, open days, events and when visiting the developer’s office.
It usually takes the form of a sheet of paper folded in half or a small book with several pages. This way it is not as extensive as a catalog, but you can include more information than on a leaflet. The purpose of this advertising material is to present the offer in an accessible and pleasant way – this means limiting the text and focusing on good quality photos, graphics and visualizations.
Folders for different investments will vary depending on the target group. Before starting work on the project, it is necessary to get to know the client, because the texts, graphics and style of the folder will be selected on this basis.
The most popular folder is the general one – it presents the investment, its advantages and the surrounding area. You can go a step further and create a detailed folder that will contain layouts of specific building levels or apartment plans.
Depending on your current need, you should choose the option that best suits you. Example? If we want to build brand awareness, a general folder will be a great choice. If our goal is to sell specific apartments, we should choose a detailed folder. Nothing could be simpler – we select a tool to suit your needs.
It is also worth consulting the appearance and content of the folder with the sales department, because it is salespeople who most often present the offer to a potential customer, and the folder is then one of their sales tools.
Zaciekawił Cię ten tekst? In our series about developers, we also write about: social media deweloperów, kronikach budowy, reklamie zewnętrznej inwestycji.
Remember that you don’t have to handle all the materials yourself. It is worth inviting not only a graphics specialist to cooperate with us, but also a marketing specialist who will plan the texts well and select appropriate content.
Research, planning and design is something we do every day, so we’re happy to help. Napisz do nas!
*https://isap.sejm.gov.pl/isap.nsf/download.xsp/WDU20000941037/U/D20001037Lj.pdf
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