The best advice you can hear to create an exceptional catalog.
Effectively presenting an offer on several sheets of paper may prove to be quite a challenge. Refining every detail of the catalog and ensuring consistency of content is a promise of professionalism and high quality of the work performed.
A design that is aesthetic and filled with valuable information for the recipient is just the beginning. It is also important that YOUR OFFER stands out from the competition and is remembered by a potential customer.
We have prepared some tips for you, thanks to which you can easily replace a boring and ordinary catalog with presenting a premium offer.
Consistency above all
Before you start designing the catalog, it is worth preparing properly and analyzing your current activities. To introduce professionalism and better reception of the content, the catalog should not differ stylistically from the website and other advertising materials. Visual and communication consistency plays an important role – it strengthens recognition and builds trust. Don’t forget about her.
You can read about visual identification and the role of consistent branding in article about the role of KEY VISUAL in your company.
Storytelling vs. data and facts
A unique catalog cannot be boring. How can you intrigue your customer? Use an interesting narrative and data that will actually interest him.
Data and the most important facts about the investment are extremely important for a potential buyer, but not everyone likes reading walls of text. Present them in a clear way – you can use a chart, infographic, map, underline or bold those numbers and information that will present the greatest values of your investment.
Storytelling in the development industry stimulates the client’s imagination and emotions. Build a unique relationship with him through a story – describe to him what his life will be like after purchasing a property in your estate.
Another way is to refer, for example, to the history of the place or renovated buildings. Places with an interesting past will attract attention and stay in memory for longer.
Example – Browar Gdański, a housing estate created on the site of a former brewery:
The Gdańsk brewery had been operating since the beginning of 1873, but its original buildings date back to the 16th century. After 1918, a fire broke out in the company, which destroyed most of the buildings necessary for beer production […]. In the building of the former brewery engine room there are 18, and above the brewhouse itself, 16 renovated lofts and apartments that reflect the atmosphere of this place.
Triangles and squares - what shape does a prestigious catalog have?
An interesting format will distinguish your catalog from others and make the project unique. Choose a shape that will reflect the advantages of the investment or stay with the classic rectangle or square, but choose better paper or refinements (read more about them later).
Remember, however, that the choice of format is important in designing the arrangement of content on the website. Too much extravagance may result in lack of legibility, so think carefully about the shape and size. Any subsequent change may cost additional working hours and unnecessarily increase production costs. It is best to consult the marketing concept with an experienced graphic designer.
Choose an unusual arrangement of content - originality is WOW!
But first, make sure you get good quality materials. Even the best design idea can be ruined by poor quality photos, unfinished visualizations or graphics that do not match the nature of the investment. What about a photo split into two pages, an inscription in the fold or a graphic in an unusual place? Go beyond the usual framework and surprise your recipients with design. Remember, unusual and non-standard elements in the catalog will immediately attract attention. And that’s what we want, right? We wrote why it is worth having a database of your own photos and not using stock photos HERE.
The background does not have to be uniform!
One of the graphic design trends of 2022 is a gradient – it is best if it occurs in the company of grain. It gives a retro-style effect, but also fits perfectly into modern design. The plant motif is also popular, giving it freshness and naturalness.
You can feel free to use geometric elements – lines, grids or figures. Such a delicate motif in the background will certainly make the message more attractive. Just make sure that the background does not dominate the content. Minimalism is always in fashion, especially if we want to make the advertising of the offer look prestigious and exclusive.
First class printing
Refinement of slogans or symbols helps increase protection against mechanical damage and improves aesthetic value. Various forms of print decorations will distinguish your product from the competition and attract the attention of recipients.
If we already have a well-designed catalog in terms of content and visuals, it is worth considering what refinements will enrich its reception. At this stage, details play a special role. A logo made with UV varnish on matte paper brings new experiences to the customer. The inscription or symbol becomes tactile and takes on a different visual appearance in different lighting conditions.
– Łukasz Potrykus, Graphic Designer evostudio
Also read about others printed materials that will help you effectively present your offer and attract customers without throwing money away.
If you are planning outdoor advertising, check it out too what you cannot forget about when planning external advertising of a development investment and how to design and place an effective billboard.
- location – precise guidelines where your ad will be located
- neighborhood of the advertisement (it is best to show a photo)
- type of advertising medium – what the advertisement will be placed on
- the height at which the banner will hang
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