- Marketing, Web design
- 5 min.
Why does a developer need a construction chronicle? Discover 4 benefits that will improve your marketing and sales activities
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Why is it worth it?
The numbers speak for themselves. More than 100,000 people are watched on YouTube every day 500 million hours of video material. Additionally, 69% people prefer video to text when exploring a product or service1. In a word, videos dominate in the way of conveying information about the company.
What’s more, we gain valuable material that we will use not only on Facebook, but also create a reel for Instagram – and this will allow us to reach new audiences.
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Let’s not forget about the website, which is the developer’s main showcase. There we will post screenshots of interesting frames and create a construction history. If we want to surprise people who have already purchased an apartment from a developer, it will be a good idea to send a newsletter with progress on the construction site. A smile on your face guaranteed!
What does the developer gain?
Trust and peace
Building trust on the Internet is extremely difficult these days. Before making a purchase, users often check the company’s credibility and assess the risk. They are aware that a good entrepreneur will take care of their image on the Internet and show what they have to offer without any hooks or understatements.
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A positive impression has a significant impact on the final decision to purchase a product or service. Keeping a construction chronicle is a great way to show what the developer is currently doing. Customers who bought a flat based only on the visualization can see how the work is progressing and are confident about the flat. It is also associated with great emotions, because after all, it is their dream place where they will soon live.
Prestige
Basic activities undertaken on the Internet are commonplace. A post on Facebook, an animation on Instastory or a blog entry are now the norm. Potential customers are constantly raising the bar, posing more and more content challenges for companies. To stay ahead of the competition, you need to do something beyond the program, and the construction chronicle is a unique material that stands out from standard publications. Therefore, if you want the developer to gain more interested parties, show that he cares about the prestige of every investment he undertakes – without exceptions.
How often to publish and on what platforms?
Progress in the investment is not noticeable after a week or two, so it is worth reporting it every 2 or 3 months. If a developer runs several projects, preservation would be a good option chronology in publications. This means that once a month we plan to publish investment A, the next month B, and the next month C, after which we will return to investment A, where the changes will already be visible.
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The construction chronicle is a film consisting of several shots. A dedicated place is, of course, YouTube, where we will post a high-quality video, share a short description about the investment and redirect to other social media such as Facebook or Instagram and a website where the client will get more detailed information. In addition to YouTube, Facebook also allows you to publish videos, so it would be a good idea to add it to this social platform as well.
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In fact, the choice is ours, and the more activities we do online, the more material there is for current and potential customers, and the better results for our contractor.
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Want to learn more about proven marketing activities?
Read other entries created by evostudio specialists HERE.
/wp:paragraph wp:spacer {“height”:”50px”} /wp:walk wp:paragraph1 https://www.smallbizgenius.net/by-the-numbers/video-marketing-statistics/#gref
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