- Marketing
- 9 min.
5 tools that will speed up your marketing efforts (especially if you’re just starting out)
Author:
Is it possible to conduct marketing activities without the help of tools? Można, tylko po co?
Well-selected tools allow you to increase your effectiveness and save a lot of time.
W naszym przeglądzie wybraliśmy narzędzia proste w obsłudze i darmowe – abyś nie miał (bądź nie miała) wymówki, by ich nie wypróbować 😉 Używamy ich w Evostudio, dlatego możemy zagwarantować Ci ich skuteczność.
GetResponse - Evostudio's favorite email marketing tool
A while back, a web designer who worked for our client told us that GetResponse it is one of the best tools she has ever had the opportunity to work with (she has worked with several, including MailChimp). We think she was right.
Dlaczego tak je lubimy?
- It allows you to send emails to your customers without the help of a graphic designer or programmer
- GetResponse is a simple, intuitive tool that integrates perfectly with WordPress
- In the free version you have access to many message templates
- Samodzielnie możesz stworzyć landing page (i.e. the landing page that visitors land on first) in a simple wizard
- You have access to detailed results regarding interest in your emails
- GetResponse guarantees deliverability of 99%, the highest rate on the market
This is just a small selection of all the templates GetResponse offers for FREE
At one of our clients wykorzystaliśmy GetResponse for automatic sending of e-mails. How? Każdy, kto przeglądał ofertę na stronie www mógł poprosić o szczegółowy harmonogram, który przychodzi na wybrany adres mailowy w ciągu kilku minut. Dzięki temu sekretariat zyskał dużo czasu, który wcześniej musiał poświęcać na odpowiadanie na każdego maila z zapytaniem o szczegóły, a a potential customer gets a response after just a few minutes i nie musi czekać. An additional bonus is the growing mailing base of people who are potentially interested in the offer.
What else do we like about GetResponse?
W darmowej wersji możesz zbudować swoją pierwszą bazę, a płatny plan rozważyć dopiero, gdy Twoja baza się powiększy (poza 500 adresów) – dzięki temu bez dodatkowych kosztów nauczysz się email marketingu w swojej firmie i być może już wtedy osiągniesz pierwsze zyski. It is worth mentioning that you can test extended functions for 30 days and pay for them if they actually benefit your company.
Clickup - a combine harvester for organizing work
It beats Trello and Asana, it works great both in single and multi-person work. Before you decide to purchase a paid package, work on the free version – if you don’t run a large company, this will be enough for you.
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W Evostudio Clickup pomaga nam w organizacji zadań dla klientów, dzięki niemu śledzimy przepływ pracy oraz skutecznie zlecamy zadania pomiędzy działami.
Clockify - will show you where your time is going
Perfect when you care more about controlling an employee (data about their work is rather peripheral information). checking the time allocated to various projects and specific tasks. It is worth implementing them to check where we are running out of time and why tasks keep piling up even though we have more overtime.
/wp:paragraph wp:spacer {“height”:”30px”} /wp:walk wp:paragraphIn Evostudio, Clockify always goes hand in hand with Clickup, although you can work on it separately or integrate it with another task organization tool.
Bitly - a great start for people who are intimidated by Google Analytics
Of course, we do not recommend giving up on GA, but Bitly can help you break the ice with analytics. This tool is mainly known as a link shortener, but it doesn’t end there.
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Bitly will help you become familiar with UTMs, i.e. parameters that determine the effectiveness of marketing activities (and this is another step towards friendship with Google Analytics), as well as will show basic data about the traffic your URL generates. How many people clicked on the link and when the traffic was highest. You can describe each link and get separate statistics.
Bitly – simple link click statistics
Google Alerts - a maintenance-free tool for tracking whether people are writing about your company (or competitors) on the Internet
You just need to set them up once (which will take you literally half a minute), and then set them all up notifications will automatically arrive in your mailbox.
/wp:paragraph wp:spacer {“height”:”30px”} /wp:walk wp:paragraphHow does this happen? We are already explaining…
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- Visit the website www.google.pl/alerts /wp:list-item wp:list-item
- In the window you see on the website, enter the name of your company or another phrase you want to track /wp:list-item wp:list-item
- Click the “Create alert” button /wp:list-item wp:list-item
- That’s it! /wp:list-item
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Just enter your company name or selected phrase and confirm
Google Alerts – just enter the phrase to track and Voila!
This is an example of the content of the email you will receive from Google Alerts (here for the phrase bmg+goworowski)
Google Alerts – this is what the email you will receive looks like
Of course, there are many more tools that make a marketer’s work easier, and we will be happy to share them in subsequent blog entries.
/wp:paragraph wp:paragraphIf you need help installing and configuring your tools, or wondering if you need any tools at all – write to us at kontakt@evostudio.pl and arrange a consultation with our specialist.
We encourage you to test our first recommendations and use the free knowledge available at EVOBLOG.
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