Advertising graphics are one of the most important forms of advertising today. They are used to attract the attention of potential customers and present products or services in an attractive way. The success of advertising graphics requires much more work than placing an image and a slogan on them. To achieve the intended goal, advertising graphics must be original, creative and effective in conveying the advertising message. And this is not as simple a task as it may seem.
Every day, we analyze and create many advertising graphics. We have analyzed many examples of the most interesting advertising graphics that made a great impression on the audience and helped achieve the advertising goal. In this way, evostudio’s subjective ranking was created, containing the TOP 8 unusual advertisements. Here you will find both powerful brands that everyone knows, as well as smaller ones that you may be hearing about for the first time.
8.Volkswagen
Let’s start our ranking with an extremely interesting graphic. So why did she come in last place? When you see more ads, you won’t be surprised anymore. The above concept shows the image of a porcupine immaculately “parked” between two plastic bags of goldfish. This is how the famous car brand Volkswagen advertised the parking assistant function.
The Volkswagen brand poster, without any additional slogan, shows the audience that thanks to their technology you can park with precision and avoid all the risks associated with parking tightly between two cars. Animals always attract attention, so although they do not refer strictly to the brand, they fulfill their function of initial curiosity of the recipient.
7. Ecovia
Ecovia’s advertising campaign uses a series of striking (literally!) graphics to raise awareness of the impact that cell phones have on increasing the number of car accidents. Instead of brutal photos from accidents, the brand decided to present the faces of potential victims and hands with painted cars hitting them.
In the hand of the perpetrator of the accident there is a short description with a strong message “Stop violence” and an indication of how to reduce the number of car accidents, e.g. by not driving, not drinking, driving calmly and slowly. This campaign took a completely different route to communicating about the threat and, in our opinion, it is extremely successful.
6. KFC
KFC’s advertising graphics present the brand’s long-standing main slogan previously created by Zame Zhou with LamanoStudio – It’s Finger Lickin’ Good – in a completely different way. This is a very clever advertisement that shows how hard it is to resist the taste of this fast food. Everyone try KFC products, even the home button on your phone.
Other graphical versions of this series also featured a keyboard and game controller. Although at first glance the advertisement does not seem to be associated with an American chain of fast food restaurants, it is definitely one of those graphics that cannot be ignored.
5. Colgate
This is an extremely minimalist graphic promoting Colgate dental floss. Does this mean that the scheduler didn’t make an effort and was chased by the deadline? None of these things! This graphic is well-thought-out and, despite the small number of elements, has a full message. The ad showcases how effective their thread is.
Placing half a kiwi lets recipients understand that Colgate dental floss catches even the smallest fragments and can help avoid bits of food that other flosses can’t. Another version of the same advertising series features a strawberry.
4. Sanzer
It’s time for one of the strongest advertising graphics (not only in our ranking, but also in recent years). In this ad for Sanzer hand gel, he used the image of old public phones that, instead of buttons with numbers, have dirty fingers sticking out of holes. The advertising slogan was a simple question – “What are you really touching”, which, combined with the graphics, provokes reflection even today.
In this campaign, the brand presented 3 advertising graphics and promoted protection against bacteria thanks to their hand gel disinfectant. Subsequent graphics also replaced elements of the common space, i.e. door handles and grippers in means of communication, with dirty hands, at the same time arousing disgust and the desire to use the Sanzer product.
3.FedEx
This is how we reached the podium, which we will start with this extremely creative advertising campaign that emphasizes the speed and ease of the services provided by the brand. The campaign is intended to remind us that, thanks to its services, the FedEx brand reduces the distance between continents as if they were one floor apart, and that sending a parcel is as easy as giving it to the person living next door.
The advertising graphics for this campaign showcase the Americas, but that’s not the only concept. Other ads in the series present other continents and emphasize that FedEx is a company aimed at people from different economic backgrounds. This example perfectly shows how much content can be included in one graphic message, without additionally complex slogans.
2.KelOptic
KelOptic’s “Turning Impressionism Into Hyperrealism” advertising graphics used Van Gogh’s famous self-portrait and almost became the winner in our subjective ranking. This painter’s paintings are characterized by impressionistic and dynamic brushstrokes, giving the impression of blurring. The KelOptic brand decided to take advantage of this and creatively showed how their product can improve eyesight. With Keloptic glasses, any face, even a Van Gogh self-portrait, will be clearer than ever.
Claude Monet and Georges-Pierre Seurat also saw their images sharpened with KelOptic glasses. The entire campaign was recognized and received the One Show Design Merit Award in 2014.
1. JBL
And the winner is…The advertising graphics for the JBL brand are part of the campaign titled “Block Out The Chaos”. It must be admitted that the 3D illustration presented by the brand is not only beautiful, but also accurately presents how JBL headphones get rid of noise from the surrounding world. Thanks to noise reduction, the owner of the headphones is happy – he focuses on the music, not the problems around him.
As part of the campaign, the JBL brand created several graphics. In our opinion, the most interesting creation is the one that shows an argument between Trump and Kim Jong Un with nuclear resources in the background. The remaining graphics from this series also refer to smaller, but equally stressful problems, such as crying children, barking dogs, or quarreling family members.
Why is it worth using unusual and creative graphic concepts in your advertising campaigns?
Because they allow you to attract consumers’ attention and stay in their memory much more effectively. They also distinguish the company/product from the competition. The brands we presented in our ranking not only gained better recognition of their products, but also greater interest from consumers.
How can you use these ideas to promote your brand? There are several ways, including:
- making the recipient laugh by using tongue-in-cheek jokes
- creative approach to the message, e.g. by using a well-known image or photo and putting your product on it
- arousing emotions (often difficult), and thus encourage reflection
- replacing words with an image, i.e. instead of long slogans, try to "show" what the customer should know about your brand
As you can see, there is no strictly defined path that should be followed so that the graphics catch the eye and stay in the recipient’s memory for a long time. It’s worth allowing yourself a bit of madness and testing new ideas for bold campaigns in parallel with proven methods.
Developing and preparing advertising graphics is something we do every day. Write to us and check out our heads full of ideas!
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