The e-commerce transformation
that boosted organic traffic
and doubled sales
Case study of styro-market.pl
We have worked with the styro-market.pl brand for years. Through regular performance analysis, we noticed that the online store – despite its strong offering and our long-standing cooperation – was not reaching its full potential.
Our goal was to improve the user experience and strengthen visibility on Google, thereby increasing sales.
Table of contents
- The biggest problems
- Our transformation
- UX and content – only part of what we did
- SEO and technical optimization – a selection of our work
- Results that made a difference
- Why did it work?
- Success you can achieve too
The biggest problems
- an outdated look that did not encourage purchases,
- descriptions focused mainly on technical specifications (which many customers found difficult to understand),
- a lack of a clear page structure and intuitive navigation,
- limited visibility on Google and, consequently, too few orders from the organic channel.
Following an extensive analysis, we recommended modernizing the store – including a new design, improved content and advanced SEO optimization.
Our transformation
New design and visual layer
The first step was a complete refresh of the store’s appearance.
- Our web design team created a new visual identity – simple, clear and aligned with modern e-commerce standards.
- Our development team implemented the entire solution in-house.
- We unified the layout and ensured that the first impression immediately built trust and made it easier for users to navigate the store.
The result? The site not only looks modern, but
above all, it sells better.
UX and content – only part
of what we did
From the outset, we knew that appearance alone was not enough. That is why we conducted
a comprehensive analysis of user needs and content.
We improved the product descriptions – retaining the technical data while adding clear, accessible explanations and language highlighting practical benefits (e.g. time savings, safety and easy installation).
We rebuilt the page structure and navigation so users could move smoothly from category pages to the shopping cart.
We redesigned the key pages from scratch: About us, FAQ, Shipping and returns, Projects.
We ensured consistent communication – professional yet approachable, so even customers without technical knowledge could understand what they were buying.
We created the FAQ based on real customer questions – making the content more helpful while also supporting SEO.
SEO and technical optimization – a selection of our work
At the same time, we worked on the store’s visibility on Google.
01
We restructured the Hx heading hierarchy and optimized the above-the-fold views for desktop and mobile.
02
We removed unnecessary tags, simplifying the structure and reducing the risk of duplicate content.
03
We optimized the crawl budget, allowing Google to index key pages more frequently.
04
We standardized the product descriptions and aligned them with the site’s new style.
05
We verified the URLs and checked the implementation after publication.
Results that made a difference
The results appeared immediately after the new version of the store was launched
and have continued, generating steady sales growth.
Why did it work?
Because we did not stop at creating a “nice-looking website.” We built a cohesive system:
new design and improved UX,
accessible, sales-focused content,
technical and content SEO.
This synergy is what enables styro-market.pl to generate significantly
more traffic and sales from the organic channel today.
Success you can achieve too
The results achieved by styro-market.pl are no accident.
They are the outcome of a well-considered strategy, experienced teams and the consistent implementation of changes that make business sense.
We do not believe in one-size-fits-all solutions — we believe in process, analysis and a partnership with the client.
That is why we can achieve similar results across different industries — wherever growth, visibility and sales matter.
If you feel your online store is not reaching its full potential, get in touch with us
At Evostudio, we combine design, development, UX and SEO not only to improve how a website looks, but above all to increase sales.
Get in touch and let’s see how we can help you!
Join the ranks of our satisfied customers.
