Do you have a new website? And what next?
Find out what to do to start gaining customers
Author
Milena Konieczna
Many companies invest in creating a new website.
The website is modern, looks professional, and works properly on phones and computers. Everything seems ready.
And yet, after a few months, it turns out that:
- there is no traffic on the website
- There are no customer inquiries
- sales do not change
- the website is not visible in Google searches
This is a very common situation.
Website it does not generate customers in itself. It is a marketing tool that still needs to be used properly.
The good news is that After reading this article, you will know how to use your website to attract new customers.
Step 0 Website analytics
Before you start developing your website’s marketing, it is worth checking whether you have implemented basic analytics that will show you where your users come from and how they use your website.
How to configure basic website analytics (Google Analytics 4, Google Search Console, Meta Pixel, LinkedIn Tag)
Step 1 SEO and positioning - the foundation of website visibility
When a customer asks us:
If I only had to do one marketing thing for my website, what should I choose?
In most cases the answer will be the same:
Good SEO and website positioning for Google results and artificial intelligence recommendations.
Why?
Because SEO works on several levels at the same time. I explain everything below.
Thanks to SEO, your website begins to appear accurately in Google search results when someone is looking for the services or products you offer.
This is the so-called organic traffic.
Organic traffic is all Internet users who come to your website from search results – without paid advertising, without additional advertising budgets.
If someone enters into Google, for example: “garden design Warsaw”, “accountant for a limited liability company” or “bathroom renovation company”, it means that they are actually looking for a service or product – and then your website may appear as one of the answers.
Website development and quality
SEO is not just about keywords.
SEO activities improve, among others:
- page structure
- offer content
- website speed
- internal linking
- technical elements of the website
This makes the website better for both users and search engines.
Page ours customer in the first position just a few weeks after its publication
Want your website to be at the top of search results?
Building domain authority
Regular SEO activities make your domain become more and more visible in Google.
Your website begins to appear more often and higher in search results, and Google does so more often shows users your offer instead of your competitors’ websites.
SEO and AI recommendations
Today, SEO has another very important aspect – artificial intelligence recommendations.
Generative algorithms (e.g. Google AI Overview) analyze, among others:
- content expertise
- domain authority
- consistency of information on the Internet
- industry context
- page structure
Well-conducted SEO increases the chance that your website will appear not only in search results, but also in AI-generated responses.
At evostudio (as part of the SEO contract), we carry out activities aimed at increasing the visibility in artificial intelligence results and AIO recommendations.
Effect? Your website is high in Google results, but it also appears in ChataGPT or AIO recommendations.
Get to know the SEO offer for your company and use the potential of your website.
Step 2 Google business card – free visibility in local results
One of the simplest and most underrated marketing tools is a Google business card (Google Business Profile).
It is free and can generate a lot of traffic and inquiries from customers.
Thanks to a business card, your company can appear:
in mapsGoogle
in the resultslocal
in mobile searches
From the business card level, the user can:
- call the company
- see location
- read customer reviews
- see photos
- go to your website
In many industries, the Google business card is one of the most important sources of customer inquiries.
At evostudio, we create and optimize your company's Google business card as part of SEO activities - at no additional charge.
Step 3 Promotional materials that build trust
It is not without reason that it is said that most people are visual people. On the Internet, it is especially visible that users are more willing to watch than to read.
If your website does not have photos, videos and graphics
- the text itself will bore or tire the customer
If your website has photos and graphics that do not show your real offer
- the customer won't trust you
Think for a moment who you will trust:
A
A photographer who only has a description of his offer on his website?
B
- photos from the project,
- short video from work,
- a film in which the bride and groom talk about cooperation.
Even if the first photographer was objectively better, the second one seems more credible.
Exactly the same mechanism works in every industry - also in the case of much larger projects and contracts.
That's why visual materials are so important.
What photos can you use?
The following are great on the website:
- photos of the implementation,
- product photos,
- band photos,
- photos from work or production,
- photos of the workplace or office.
What video can you prepare?
They don’t have to be large film productions. Simple, authentic materials are often enough, e.g.:
- product presentation,
- demonstration of service implementation,
- short statement from the client,
- behind the scenes of the company's work,
- band introduction.
Video has another huge advantage – you can use it in many places at the same time:
- on the website,
- in Google business card,
- on YouTube,
- on social media,
- as part of the offer sent by e-mail to the customer.
If you don’t have video materials yet and are wondering where to start, read the article:
What video is worth recording for your company – examples of materials that build customer trust
Read more
Step 4 Social media – you can, but you don't have to
Not every company needs to immediately build a large community on social media.
At the beginning, it is worth treating social media simply as a business card and portfolio of the company.
Why publish if we don’t have a wide audience and get thousands of likes?
Customers check companies on the Internet → also in social media. Sometimes it is easier for them to “read” the offer in the form of eye-pleasing posts on Facebook or Linkedin instead of digging through the offer on the website.
Make sure that after entering social media, your customer will find the most important information:
- What do you offer?
- How can your product or service help him?
- What are you better at than the competition?
What you can post on social media:
- your projects,
- photos and videos from work,
- examples of cooperation with clients,
- project effects,
- information about services.
You can also post links to:
- offer pages,
- blog articles,
- new video materials.
The good news is that social media is free. All you need is time – yours or your employee’s
If you don't know how to start, we will helpGet started!
During a short consultation, we will create a simple publication plan that you or your employee can later implement.
Step 5 Paid campaigns – a quick way to gain traffic and customers
Advertising campaigns allow you to do this very quickly increase website traffic and the number of customer inquiries. Google Ads and social media advertising are most often used for this purpose.
Google ADS
Google ads don’t just mean search engine results.
Your ads may also appear:
- on YouTube
- in mobile applications and games
- in the Google advertising network on thousands of websites
You can use texts, graphics and even videos – the Google system will show them to your ideal client.
Advertising on social media
Regular publications on social media are not enough. If you want to reach more customers, it is worth investing in advertising that will convince people to your offer
Advertisements can be run, among others: in:
TikTok
I want to start doing online advertising, but how?
Good advertising is not only about money for the advertising budget.
You need a few important items:
- good advertising material
- relevant content
- defined target database
- analytics that will check whether your ads are effective”
If you want, you can write to us – we offer advertising consultations during which we will tell you:
- Is your website ready for campaigns?
- Is it better to start with Google Ads or social media?
- what advertising budget makes sense in your industry
Your website could be great. But will customers find it?
You can have the most beautiful website…
…but if your customers can’t find it online, it’s as if it doesn’t exist.
Therefore, when planning subsequent sales and promotional activities, allocate part of your budget to marketing activities. What? All you need is the list above.
Would you rather do it with specialists?
Contact us and send a link to your website - we will tell you for free what it is worth investing your marketing budget in to bring the best possible benefits.
Author
Milena Konieczna
Get in touch and let’s see how we can help you!
Join the ranks of our satisfied customers.
