Spanish maritime agency and training center
Grupo Stier has asked us to help solve several problems related to the (non)functioning of the existing website.
During the joint workshops we identified the following problems:
- visually inconsistent materials
- a lack of transparency of services
- no responsive version
- duplicated content and functionality of the website
- lack of communication about the attractive location of the training (Canary Islands).
1/ unification of materials
To best reflect the character of Stier, the industry in which it operates and its unique location, we decided to use:
- two guiding colours that perfectly reflect the emotional charge,
- photos and materials kept in the same colors
- a distinctive typography that best communicates the character of the company
2 / organisation of services