Client profile
Intercosmetic is a cosmetics wholesaler operating in a B2B model, specializing in the distribution of perfumes and beauty products for business partners. For years, the company ran a traditional online store which — despite the wholesale nature of the business — was also accessible to B2C customers.
The brand owner approached Evostudio with a request for a marketing audit aimed at organizing the sales model and further developing the business in the B2B segment.
Industry
Cosmetics
Project type
Website development
Comprehensive service
The project began with an analysis of the existing sales model and a marketing audit. The main challenge was to separate wholesale sales from the B2C channel and create a coherent marketing and sales concept for the professional market.
Based on this, we designed and implemented a new B2B sales platform dedicated to the beauty industry, tailored to the needs of a cosmetics and perfume wholesaler. The platform was planned to support cooperation with business clients, simplify the ordering process, and serve as a foundation for further marketing and sales activities.
The new Intercosmetic platform is a modern, clear B2B service that organizes wholesale sales and supports the brand’s growth in the beauty industry.
